Infomercial Producer



What's Video production?

Video production is the process of creating movie by shooting images (videography), and creating combinations and reductions of parts of this video in live production and post-production (video editing). Typically the recorded video will be recorded on the most current electronic media such as SD cards. In the past footage has been recorded on video tape, hard disk, or solid state storage. Video tape capture has become obsolete and solid state storage is reserved for just that, storage. It's currently distributed digitally in formats like the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock.

OverView

Practically, video creation is the service and art of creating content and delivering a finished video product. This may include creation of televIsion programs, television advertisements, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size. Examples include:

Shooting techniques and styles include:

  • Using a tripod to get a locked-down, stable shooter;
  • hand-held for a larger frame of motion to attain more jittery camera angles or looser shots to depict natural movement
  • integrating various camera angles like the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (watch the Kiddo/Driver fight in Kill Bill Vol. 2);
  • on a jib or crane which smoothly soars to varying heights as seen in the finale of the movie Grease;
  • with a Steadicam for smooth movement as the camera operator integrates moving cinematic techniques like moving through chambers, as seen in The Shining.


Video Production Procedure

Video production is essentially the entire process of creating a video. Whether it's a short film, a full-length movie, company advertising video, tv commercial, music video, or other sort of film, the procedure may vary somewhat with the specifics, but the overall process is basically the same. The basic process can be broken down into three subcategories.

  • Pre-production
  • Production
  • Post-production

These three subcategories include all facets of video production, from the moment an idea pops into your mind to the moment the movie is released to the general public. In this guide, we'll try to supply you with the clear definition of video production by explaining the entire process of video production.

3 Main Stages of Video Production

1. Pre-production

This is the planning stage. There will be no recording during this process, just preparation.

  • An idea is shaped
  • The script is written
  • The cast is chosen
  • The sound and video team members are selected

Scene locations are chosen, the script is revised and edited if necessary, and an outline of the entire recording process is created.
There are many additional factors that must be reviewed as well. Proper lighting for each scene is critical.

2. Production

Once all of the crew and cast have been hired, and the script was edited and approved, the actual manufacturing process can begin. Crew and cast members travel to each location, and each scene is taken until it's satisfactory. Then everyone will proceed to another scene. This procedure repeats until each scene in the movie was shot. After each scene has been properly taken, it is time to proceed to another stage of post-production.

3. Post-production

Post-production covers all activities that are performed after the actual shooting of the movie was completed. Including merging each scene, syncing audio and video, editing sound and video, and adding special effects.

Professional Video Production

There are several businesses that provide video production as a service. This permits companies and individuals that don't have any filmmaking experience to make marketing videos or other business-related videos to enhance their company image, and showcase their services and products.
For video production to be prosperous, there needs to be much more behind it than only a man with a camera. The video has to be distributed and targeted correctly, or the movie is only going to reach a few of possible customers. A video describing a general summary of your goods and/or services is great when you've got a stand-out market, but if you have competition, your movie has to demonstrate the prospective client why they should choose your business over your competitor's business. Because of this, you might achieve better results by creating several short videos, each targeted at a particular demographic. The videos can then be distributed through the correct platforms to reach the maximum number of people who may be interested in your company's services.

For professional video production contact Busyboy Productions at www.busyboyproductions.com




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